- YOUTUBE CHANNEL:
If you've been to youtube.com you've seen tons of videos which incorporate
a website address that is advertised in the video. This is another great way
to advertise to tons of people for free. Also there are a ton of copycat youtube
websites. I provide a whole list of them at the bottom of this page. You can
find and post your video ads to all of them. Be sure to read the sites rules
before uploading your video. You can include a your website address in both
your video, as an annotation, and in your video description. This way people
will see the web address and likely visit it.
Facebook.com has a marketplace which is a classified ad section that can
be advertised in. They also have whats called Facebook Fliers and Fliers
Pro which is a form of pay per click advertising they offer for very
low prices compared to other PPC advertising channels. I've used Fliers Pro
with great success, extremely affordable PPC and highly targeted.
Create a Twitter account. Start to follow more people each day. See who
follows you back. And send regular tweets out to them. You can automate your
tweet software and services as well to keep it appearing as your constantly
Myspace has a marketplace which is a classified ad section that can be
advertised in for free. http://classifieds.myspace.com
- SOCIAL NETWORKS:
Social network sites such as: myspace, facebook, friendster, Xanga, MSN groups,
Blogger, TypePad are just a few of the hundreds of social networks that are
out there. Many of them offer free classified ad sections that you can advertise
in as well as other forms of advertising. I mention a whole list of these
sites at the bottom of the page.
- KIJIJI: http://www.kijiji.com
is another free popular classified ad site that targets major cities across
north america. They get tons of traffic and are a great place to post ads
about your site.
Instagram is a FREE fast, beautiful and fun way to share your life with friends
and family. Take a picture or video, choose a filter to transform its look
and feel, then post to Instagram it's that easy. You can even share to Facebook,
Twitter, Tumblr and more. It's a new way to see the world, a great platform
to share info on your business by pictures and video.
ONLINE CLASSIFIEDS: This site is worth mentioning simply because of the
advertising value it represents. It was ranked 66th most popular site in the
world according to Alexa.com (2008). It allows anyone to post free classified
ads to it. So it's a great source of additional free traffic. And with that
many visitors going there, it's bound to generate some free traffic.
- VIDEO SHARING
SITES: There are a ton of Youtube copycats out there. Many of which have
visitorships in the millions per month. You can use the same advertising strategy
as mentioned in idea #1 above on these and other popular video sharing sites.
There is a whole list of them at the bottom of this page.
These work better for specific events that you might have coming up, such
as online pay per views, interviews, or events. Again putting up posters in
high traffic locations where your target audience frequents will get people
noticing your poster. The only disadvantage to posters is that they get taken
down often from street locations by the municipalities. However, Ive
heard of companies launching their business on a massive scale simply by doing
a poster drive and putting up one page posters all around the city. If youre
selling any kind of membership or products that will generate repeat visitors
this could be an excellent way to generate that initial customer base. Again
offer something free or exciting to give them a reason to visit your site.
- FLIERS: You
can have fliers delivered to businesses and homes at a relatively affordable
cost. You can target specific neighborhoods or business districts that are
likely to be populated by the audience you wish to attract. Also, a great
way to launch your site. Again give them a reason to want to visit your site
on the flier and they most likely will.
A brochure is an informative paper document (often also used for advertising),
that can be folded into a template, pamphlet or leaflet. Brochures are promotional
documents, primarily used to introduce a company, organization, products or
services and inform prospective customers or members of the public of the
are distributed inside newspapers, handed out personally or placed in brochure
racks in high traffic locations. They may be considered as grey literature.
They are usually present near tourist attractions.
AS AN EXPERT: If you are an expert in a specific field, which is why youre
doing a website on your expertise, then heres how to get established
online. Find other websites in the industry that accept articles from experts
or would allow you to set up an expert advice column. Each week
youd provide a new piece of advice or insight based on your expertise
in the industry. In the signature file for the article youd simply mention
your website. There are also entire websites in which you can join as an expert
to give advice to people. (i.e.: Google search word: ask an expert) People
with questions can begin asking you for your expert opinions. You can either
suggest they visit your website for more details or you can simply add your
website to the signature file each time you give a piece of advice to someone.
Overtime as your reputation as an authority figure grows, you might find all
sorts of opportunities beginning to present themselves. Just be sure that
you do infact know what youre talking about in your industry. Theres
nothing worse that someone who claims to be an expert but actually has nothing
to substantiate that with. So you dont want this strategy end up backfiring
on you by giving weak or wrong advice.
- ANSWER YOUR
EMAILS: What happens so often on the internet is that people will visit
a website, often after business hours. Theyll be interested in ordering
but they have just one or two questions that they want answered before they
make their purchase. Basically all you have to do is answer the email and
theyll buy. Or if they sound like theyre on the fence about ordering
this is your golden opportunity to give them that last bit of motivation to
make the purchase. So not only answer all your emails, but the speed at which
you reply to customers is of equal importance. You should get back to people
at very least within 24 hours of receiving the emails. However, many of the
cutting edge companies out there answer ever 12 hours. Also be sure to personalize
your emails. And give direct links to areas of your site that you want the
customer to visit. If you get too overwhelmed by emails there are ways to
speed up and automate the process. Such as using a canned response tool which
allows you to assign preformatted responses to Control keys on your keyboard;
or outsourcing the email service to a customer service company which will
handle it all for you. See the chapter on Developing a Customer Service Strategy
for more info.
Free giveaways are a great way to gain customer leads. You choose an item
that your customer demographic might be interested in winner. For example
if you really want to get some leads offer a draw to win a Dell Computer.
There are some entry level desktops that come complete that they make at ultra
low prices. So it might only end up costing you around $300 to have Dell drop
ship the prize to the winner. Something like a complete computer system would
represent some real value to people who see the draw. People would simply
add their name and email address to a form on your website to enter the free
draw. You would store their information for the prize giveaway but youd
also add it to a personalize autoresponder newsletter in which youd
follow up on them in regard to your site, product, service and or industry.
Then you could giveaway the computer for example just before Christmas time
so that the winner would get an extra nice Christmas gift. And theres
even another way to compound the effectiveness of your next draw. The problem
is there are so many draws online its hard to know which are legitimate.
So once youve chosen a winner for your draw you contact them reminding
them that they entered their name x months ago for a free draw
and they won. Tell them that all you ask as part of the contest rules is that
they be willing to allow you to use their name and photo as a testimonial
on your site. Now for your next draw it will bring in even more leads because
visitors will see the testimonials saying Congratulations Betty Smith
for winning our last free draw. Hope your enjoying your new Dell computer!
There are tons of ways to offer these kinds of draws. See what other sites
are offering for free draws. Other giveaways that work great at: free trips,
samples of your product, PDAs, Visa Gift Certificates, and more. Just
dont go too cheap or people wont sign up, and dont go too
expensive either, because you dont have to, and also you want your giveaway
to look believable.
- POPULAR FORUMS:
Not sure why this is tucked away on page 2 but I'm glad you found this one.
Using the list of forums here go place ads that relate to what you're doing,
to your comp plan your products your industry and anything you can possibly
thing of that prospective customers and opportunity seekers would be searching
up. Target specific keywords and keyword phrases. So for example if you want
your post to show up at the top of the search results using a phrase like:
"how does a binary plan work". Have that phrase in both the title
of your forum post and in the post itself. When you post that a lot of search
engines will index that forum post. When people go doing google searches and
searches in other engines your post will come up at the top because it was
posted in a popular forum. So the point is if the popularity and reputation
of the forum is really high then you stand a better chance of having your
post show up at the top of Google and many other search engines within a few
hours after you do that post. You should also ping that post by copying the
URL and looking up an popular pinging program such as pingmyurl.com or some
other. That way your forum post will show up faster in google and or other
search engines. People will read your post and possibly click over to your
site via your signature file or info you share in the post that gives them
some incentive to visit your website.
This is one of the most important parts of your marketing strategy. Your newsletter
will be used to capture visitors contact information and follow up on them
with them. Your newsletter can be used in a variety of ways to provide information
regarding your website, product, service or industry. More than half the people
who visit your site wont buy right away. They dont know you, they
dont understand your product service or offer, they are not comfortable
with you yet and naturally skeptical. However, as a minimum commitment, you
might be able to get them to at least join your free newsletter. Once they
start receiving it, they will start to get more familiar with you. The more
people are exposed to you, your website, and your products, the more comfortable
they will get, and the more likely they are to buy. The problem these days
though is that there simply is too many newsletters and junk mail floating
around. So what you want to do is whatever type of information you wish to
provide in your newsletter, you must do it to make it look completely personalized
which can be done by simply using most autoresponder programs and services.
You want your readers to feel as though youve actually taken the time
to write an email direct to them only. You want to use the subscribers name
in the newsletter more than once, and make them feel almost as though you
know them personally, almost like as though youre their new friend online.
The unfortunate reality is that people will sign up for a newsletter, but
usually not bother to read them and dismiss them as just more junk mail, or
a newsletter they joined that they have no time to read. Thats why you
must make it a point to make your newsletters, not a newsletters in the traditional
sense of the word, but rather much more like a series of personal letters
that youve wrote direct to the reader. That way the emails will stand
over a 50% higher chance of getting read. Have a way to opt-out of your newsletter
at the bottom. See the chapter which talks about how to set up your newsletter
in this course. As I said before, newsletters are very persuasive and very
powerful tool. Create one and use it to follow up on prospects. You'll be
glad you did.
- FIND A WAY TO
SAY YES: I find it unbelievable how many businesses these days
will tell there customers a flat out NO before saying yes. Its
crazy. If you think theres a remote possibility try to say yes. Even
if its just a maybe instead change it to a yes anyway by saying Yes,
I believe we can do that, let me just check on that and get back to you in
1 hour. Or something like that. Just by saying yes more often than you
say no, youll immediately put yourself above 95% of the businesses online
that generally just say NO to anyone who contacts them. Try to
always solve the problem, find the solution, help the customer reach their
objective, be willing to go the extra mile, that means saying yes to your
customers and anyone who you come into contact with in your business. That
means youll make more contacts, get more referrals, make more sales,
grow your positive reputation and the list goes on and on to the benefits
of just saying yes to people when youre doing business.
- PRESS KIT: If
you are looking at using press releases as one of your main strategies to
try and gain media attention then you should also consider developing a press
kit. Press kits contains brochures, newsletters and other information used
in public relations efforts, as well as contact information, press releases,
and biographical sketches of key personnel. Helps an organization to remain
prepared and present a consistent image when conducting multiple media events.
- SOCIAL BOOKMARKING:
Popular new trend online is known as social bookmarketing. Say you like to
surf a little at work, but you're scared to bookmark your favorite sites?
Well you can do it on your account at a site like: http://del.icio.us Also
you can see what other people are bookmarking. So the idea is you bookmark
sites that you want others to visit. Other people using the site can see the
bookmarks you make available to the general public and if it's something of
interest they're bound to visit your site. http://del.icio.us is one of the
more popular social bookmarking sites online.
SlideShare features a vibrant professional and educational community that
regularly comments, favorites and downloads content. SlideShare content spreads
virally through blogs and social networks such as LinkedIn, Facebook and Twitter.
Individuals & organizations upload documents to SlideShare to share ideas,
conduct research, connect with others, and generate leads for their businesses.
Anyone can view presentations & documents on topics that interest them,
download them and reuse or remix for their own work.
- SMARTPHONE APP:
Create a smartphone app for iphone, android, and blackberry. Which are tiny
programs that anyone can add to their phones. You create an app and place
it in their app directory such as itunes. You can either give it away or you
can sell it for small fee. Be sure to include some blurb about your website
or headline about your business opportunity on your app in the form of an
ad. A simple way to get an app built is by using freelancer.com. Just create
an account, list what you want your app to do or what app you want it to function
similiarly to and you can hire a programmer to build it for under 100 dollars.
- CAR: If you
have a company car you could turn it into a mobile bill board by simply adding
your company name and website address to it. You see this already all the
time on taxi cabs and buses, and it will bring in some additional traffic
by way of people seeing your vehicle and copying down your website address.
If your company deals in person with clients on a regular basis then why not
get your company name and website address printed on your stationary. This
works great for pens, mugs, and just about anything. Just be sure to give
these away to any prospect or client you deal with. That way every client
will have your company mugs, and other stationary getting noticed by their
friends, family, clients, and colleges. These work great as additional free
bonuses to give to customers. That way each customer is advertising your product
or service to others, and if anyone asks them about you, theyll have
a story to tell them as well about your amazing website, products and services.
- JACKETS: This
could be used by you, or if you have employees, you could make company jackets
for the whole team. Its another way of getting one or more walking billboards.
- BUMPER STICKERS:
Cute, short and to-the-point. What exactly do they say? If I had a bumper
sticker made it would say simply: www.comportone.com For Internet users
it would be easily understood, yet for non-Internet users it would make no
impact. But if you are trying to reach Internet users - it works. There isn't
any room to put an explanation so if the name of your business doesn't convey
the intended message, bumper stickers won't work for you.
- STICKERS: Strategically
placed stickers around your city or town can also drive traffic to your site.
Youd want to be able to stick them in places that are both ethical and
legal. You also want to stick them in any type of place where youre
target market gathers, for example: perhaps certain areas around campus, or
other targeted areas where you know youre target market is gathering.
The most effective stickers are ones that could either be disguised as ones
that are meant to be there. Or, that offer some kind of value.
For example a sticker offering instructions, notices, or other information
as though it was meant to be there might not be taken down as fast as something
thats blatant advertising. Or you could have a sticker that is designed
to ad value to a situation such as a home or car security sticker. Each of
which would also display your website address and even a message as to why
your site is worth visiting.
- MAGAZINES: The
circulation can be huge or considerably small depending on which magazine
you choose. But circulation is not as important as hitting your target audience.
Don't advertise in a computer magazine if what you are trying to do is sell
cosmetics. The prices for advertising in a magazine are as varied as the number
of kinds of magazines there are. If you are trying to promote your local business
(and it is not a mail order business, but a service-type business) you do
not want to advertise nationally. There may be a magazine printed that just
covers your local area. Or try an area trade magazine or newsletter. For instance:
Rockford Apartment Association newsletter is an ideal place for service-type
businesses trying to secure contracts with local landlords. Again, a feature
article (as in a newspaper) would bring added attention to your business.
- T-SHIRTS: Another
offline strategy for getting your name and website address out there. These
work great as additional free bonuses to give to customers. That way each
customer is advertising your product or service to others, and if anyone asks
them about you, theyll have a story to tell them about your website,
products and services. Depending on how well made the T-shirts are and how
good they look and how well theyre kept they could have a shelf life
of up to a few years.
MATERIALS: Any fliers, brochures, reports, samples, manuals, books, articles
or any other promotional materials should have your new company website address
on them. This will allow anyone viewing these items to log onto your website
to learn even more or even immediately place an order.
ITEMS: Any kind of trinkets that you give away to people such as: ball caps,
t-shirts, staplers, keychains, fridge magnets, calculators, pens, coffee mugs,
and that list goes on and on. You can get these items with your logo on them
done up for cheap. Especially pens and pencels. Then you give those out to
people. They're better than a business card as the person might actually use
a pen you give them. It's one way to begin to build mind-share. There's tons
of companies that will sell you a package of these items with your logo's
printed on them for cheap.
- FAIRS / FLEA
MARKETS / SPECIAL EVENTS: Fairs and flea markets can get tons of foot traffic.
You could create your own booth if you want, however, you main objective is
simply to get people to visit your website. So what you could do is simply
find someone who has an existing booth and work a strategic partnership with
them. Try to get a mini stand on their booth to display your fliers. Or even
burn a CD offering tons of free software, or information on a specific topic
to give away which will include information on your website both on the CD
cover and in its data. You could charge a small fee just enough to cover
the cost of the CD or even give them away if you think that theyll attract
the right prospects.
- BUSINESS CARDS:
These are important tools. If you deal with prospects and clients face to
face then this is a great way to advertise your website. And even if you think
you dont deal with any customers offline you should still have business
cards readily available. As often the topic of conversation ends up being:
so what line of work are you in? Giving you another opportunity
to give someone a mini brochure and access to your website address. These
cards you can make on your personal PC just by purchasing card paper, or for
higher quality you might want to spend a few bucks.
A well crafted sales script can work when used to cold call prospects using
a list of leads that you know are home based business opportunity seekers
and or MLMer's who have a history doing these types of businesses. Also you
can hire people and or agencies to do this activity for you.
- YOUTUBE COMMENTS
: Youtube allows you to place comments on many of the videos playing. You
can post a comment but then include or direct the user to do something that
will have them find your opportunity. Like if you're website name is: Amwaybymark.com
and it comes up at the top of a google search when you do a search for: Amwaybymark
- Then you could say in the youtube comment something like "also google:
Amwaybymark. Again it tells people of a way to find your website. Direct websites
can often get deleted, so you have to sort of experiement with it but people
are doing it.
- LINKS EXCHANGE:
Or reciprocal links as some call it, is when you agree to post
an ad on your site, such as a text link, banner or button, and in exchange
the site whose link youre adding will do the same for you. Just be sure
that the sites you exchange links with have the same type of targeted traffic,
have a high Alexa ranking, and have a strong Google Page Rank. Also be sure
that if theyre putting you on their Links Page, which is
common, that they have a link to that links page showing on their main page,
or index page. Because if no one visiting there main page can find there links
page then you wont get any traffic. And better yet if you can convince
them to put you on their index page you might get as much as 10 times the
visitors from a single link. Please start by exchanging links with our website
now by clicking here.
This site has grown to have a giant following. This is a user-generated news
links site. Votes promote stories to the front page. There's a variety of
ways that you can start promoting your website on here. Start by creating
a profile and seeing what others are doing on the site. Build Karma and check
out youtube and google for the latest ways to build traffic using reddit.
- VK.COM: This
is a European social network that's been gaining a huge following. Start building
a following on there if you're able to sell to a european audiance.
- FACEBOOK GROUP:
Look up on youtube how to create a "facebook group" it's a option
that you have on your facebook account. It allows you to create a group that's
focused on a specific subject. So in your case you'd use it as a way to advertise
your mlm opp.
- SOCIAL NETWORKS:
Literally join all the top social networks you can find. Use each one as a
plateform to advertise you mlm opportunity and build a following around it.
- BLOGGING PLATFORMS:
Same as above only that you're joining as many blogging plateformas as you
can. ie: blogger, tumblr, etc etc. Create a blog on each one. Each one becomes
a channel that will lead visitors to you and to your mlm opp.
- IMAGE SHARING
SITES: SImage sharing is huge. ie: instagram, flickr, etc etc. Join as many
as you can and use them as a way to advertise you mlm opp. Create links and
or watermarks on your images leading to your blog or your website.
- PIN BOARDS:
Same as above only using Pin Boards, ie: Pinterest.com and many others. Do
the same as above. Linking your pins to your blog or your site.
- SOCIAL BOOKMARKING:
Another similar thing to social networks only that they simply focus on creating
bookmarks to your site that others can go check out.
- MLM perks: This
is where you offer some incentive to have the user join your downline that
likely your competitors might not offer. So maybe you offer to give them 25
fresh new leads of prospects they can call up. Maybe you offer them some marketing
software. You offer them a video squeeze page they can use to promote there
business online. You offer them some additional perk that others simply are
not offering to their prospective downline. This way someone who's planning
to join your MLM company might be more likely to join your downline compared
to someone else's.
- BING.COM: This
is the old MSN.com search engine. It's in the top 10 search engines online.
Possibly top 5 still. Certainly something to look into in terms of free inclusions,
pay per click ads, and other ways to get your site indexed in their engine.
- YAHOO.COM: Yes
it's still in business ha ha. It's still a big search engine. Try see what
ways you an use it and or submit your site into it. They have a PPC service
as well. But I don't know how good it works.
- DEVELOPING A
MASSIVE KEYWORD LIST: As I outlined in the pervious chapter on Pay Per Click
Search Engines, having a massive list of keywords that focus on your direct
industry, plus all the industries that are either related or considered sub-industries,
is a vital part of your PPC strategy. This list will also come in very handy
when building additional content pages for your website, as you know what
keyword each page needs to be focused around. The larger your keyword list,
the more content pages and traffic youll be able to develop from it.
So try to come up with a list of at least 5,000 keywords. That might sound
like a lot but there are programs that can help you to generate those keywords
in just minutes.
- DEVELOP A WEBSITE:
Although your mlm company may have given you a free web page. You should also
take it upon yourself to build yourself an actual website. You can do this
for free these days on various website buildign plateforms such as wordpress
or 000webhost.com and some others. Add lots of useful content to it. Then
link that to your mlm sign up web address.
- DEVELOP A BLOG:
Same as above only that instead of a website you'd use one of the many blogging
plateforms. This will become just one of many pathways that will lead people
to you and to your mlm opportunity. For example there's a blog that you can
start using that built right into your gmail account. Select the google apps
icon, scroll down and click on Blogger.
- NETWORK YOUR
WEBSITES: This idea allows you to get higher search engine placement though
the use of improving your Links Popularity and your Google Page Rank. Each
of your sites will simple exchange links with every other site you own. Have
your main sites link displayed on all your other websites index pages.
And then have your other pages listed on your main site links page. Any new
site or domain name you register relating to your industry would also simply
join this network.
- AD JOURNAL:
As you begin to use more and more ads you need to find a journal that you
can record all your ads in. Youll want something that will record things
- What ad campaigns
you currently have running ?
What results your currently getting with each campaign (i.e.: PPC, banner,
What ads youve ran, such as: banners buttons, classifieds, PPC listings,
links exchange ads etc?
What results youve achieved in the past?
How much youve spent for advertising in the past?
How much your spending now?
What split tests youve done and what were the outcomes?
How long you had campaigns running for?
What changes youve made to your ads and why?
What changes youve made to the advertising mediums your using and why?
- SAMPLES: Another
way of generating leads is to offer free samples of your product or service.
If you sell a product, you could send them a small sample along with a brochure
or catalog for them to experience first hand. If your product is a download
then you could offer it as shareware, where they get to use it for a limited
time before they have to make the purchase. If its a members area, give
them access for a limited time, or limited access to your members area. That
way they can get the feel of whats in your members area and how it works
before they purchase.
- PRESS RELEASE:
Write a press release with news worthy information relating to your site,
product, service, or industry. Submit the press release to a newswire where
it will have a chance of being picked up by various news agencies around the
world. Possibly turning your website into an overnight success which has happened
in the past to numerous other sites. See the prior chapter on getting the
word out to the press.
- PODCAST: Create
a podcast that you can begin to do regular podcasts. This is important because
there are so many apps now a days that carry these podcasts. If you're podcast
begins to grow you can quickly begin to reach a large audiance. Alternatively
seek out existing network marketing podcasts to begin advertising on.
/ HIRING: If you need to hire anyone, whether in-house or sub-contractual,
be sure that youre hiring experienced people that will become great
assets to your company. Hiring the wrong people is the cause of
so many business failures. The wrong people will drain all your resources,
as youll be paying youre hard earned money to actually employ
a real life problem rather than hiring someone who can be a great
contributor. Often training is involved in most positions, however, if the
person youre hiring cant honestly show you how to perform a job
even better than you know how to do it, then chances are youre hiring
the wrong person. Real experts should know how to accomplish their specialization
- faster, cheaper, or better than you. They also should have a significant
history in doing the type of work you want. They should also be educated in
doing that work. If they arent, never ever settle to train someone.
Ask to see their portfolio of work, and ask them what books theyve read
on the subject recently. If they cant provide either then keep looking.
Find someone who already has experience, and who can actually train you in
that specialization. And as a rule of thumb never ever under any circumstances
hire a friend or family member to do the work. Because if things go really
bad, you could lose a best friend. Hiring the right people can significantly
contribute to the growth of your company so be sure to hire the best you can
afford to maximize your productivity.
- MEETINGS: Go
to meetup.com and create a meetup in your town or city. Then have it focusing
on your mlm opportunity. Offer some perks that people can get when they come
such as: free coffee, dounuts, samples, and some free give aways. That way
it entices people to come out. You have no idea how many people will come
to a location simply for the free coffee and dounuts. Continue to grow your
group. Overtime as people start to join your mlm they too will invite others
to the weekly group meeting. Many networkers have used this method to recruit
hundreds even thousands of new members into their network.
- COFFEE DATES:
Place ads in various places, and or respond to ads from people seeking opportunities.
Example seek out: people who've posted ads on craigslist, kijiji, or local
classified ads sites who are seeking work. Get people seeking opportunities
to agree to meet you for coffee. Buy them a coffee. The coffee is basically
a hook. It basically forces the person to sit down and talk with you as they'll
have to drink their coffee right. Plus then they feel obligated to hear you
out. So if your pitch is good you can maybe get them to come to a meeting
and or sign up. If they don't join that's okay too. Just get their business
card or email and add their name and email to some kind of a email list you
regularly contact. This could be using something like Mailchimp or Aweber,
or it could be as simple as just plopping their email into the BCC section
of a Gmail email. And sending that off to a mass list. (see using BCC on gmail,
if you're not familiar with it. very low tech and works fine on small lists
- WARM MARKET:
Could be a place to start. It's challenging though as you don't want to alienate
your friends and family. So you have to weigh the pro's and con's of it. And
if they say no, just leave them alone.
BUDGET: This will allow you to grow at a much more rapid pace. Paid visitors
are often a high quality form of traffic. For example, they are received from
targeted keywords with the major PPC search engines. Before you can begin
experimenting with paid advertising, you need to know how much you can afford
to spend on each new visitor to your site. And that means you need to understand
the value of your visitor. This is easily done by learning how to calculate
the value of a visitor to your site. Once you know how to do that, you'll
be able to figure out how much you can afford to spend on advertising without
draining your wallet. For example: if your net profit per sale is $40.80 and
your conversion rate is 1 sale out of every 125 visitors, then your equation
will look like this: $40.80 net profit per sale divided by a 125 conversion
rate, which equals $0.32 visitor value. Now that you have an average per click
value you can use that amount to determine what the ROI is with various forms
of advertising. So if youre spending $0.10 per click, on average you
should realize a net profit of $0.22 cents after advertising (.32-.10=.22).
There are endless resources on the net that will show you how to create your
- GUEST BLOGGING:
Could be a good way if you can find a blogger that has a big following that
has people seeking or interested in home based business or entrepreneurship.
Ask them if you can be a guest blogger. It's a win win way to advertise your
mlm opp using someone else's network of followers.
Once you get your site established and making money you might want to test
newspaper classifieds or display ads. Do a pilot project for this where youll
take out a tiny classified ad under the category that best targets the visitors
you want. Include your website address as well as a phone number linking to
a voice mail recording. The voice mail will give a 2 minute recorded message
about what you have to offer. Create some urgency in the message for the listener
to visit your website by offering some free prize, free giveaway, or limited
time offer. To track your visitors you should register a different website
address which youll use as a doorway page leading to your main site.
Youll attach a traffic tracker to that doorway page so that you can
determine how many visitors are coming in as a result of running your classified
ad. By this time youll know already how much each visitor is worth to
your site, so youll be able to determine if the ad generated enough
traffic to justify continuing with it or not. In other words if the ad doesnt
generate enough traffic to make back a net profit of at least double what
you paid for the ad, then you either need to change the ad or discontinue
that ad. There are tons of books written on how to create and place effective
classified ads. Read them to get familiar with how to write an effective classified
ad. This strategy can be highly effective because if it works in a few newspapers,
you can then start to roll out your classified ad campaign into hundreds even
thousands, of newspapers across the country.
- TELEVISION COMMERCIALS:
This is another way to advertise offline. By now youve seen many other
sites advertising on television and so can you. Once youre site is established
and you want to start to expand on a larger scale you can create a commercial
for your site and begin to broadcast it. The air time is actually not even
as expensive as most people think. You can even test the TV commercial by
first running it on your website. Have visitors vote on it or provide feedback
on it. That way you can make a more informed decision of whether you have
the right commercial ready to go live, or if you need to go back to the story
boards. Again link this to a doorway page or mock site that will lead the
visitor to your main site so that you can track the amount of traffic it generates
and determine what return on investment the commercials produce.
Traditionally billboards you see on the side of highways are used to direct
traffic. Such as McDonalds 2 Miles Ahead. But it is possible to
use these as another way of advertising your site. What you do is find a billboard
for rent on a busy street or highway. Sometimes you can get these billboards
for quite reasonable prices. On the largest highway in my province the cost
was only $1000 per month. This is particularly effective if your product or
service is geared toward the masses, and not on a niche market. In a single
day on a busy stretch of highway you could get tens of thousands of cars driving
by. An example of what might work well would be in big letters Download
Free Ring Tones, Music, and More - www.freeringtones.com You have to
give them a reason to want to visit your site for this strategy to be effective
enough for someone to take the time to write down your site and visit it.
- TRACTOR TRAILERS:
Traditionally you would purchase bill board advertising on regular large boards
you see on the road sides. However, Ive seen this form of advertising
done in a very creative and most likely far less expensive fashion. For example
what you can do is rent or buy an old tractor trailer. You just need the trailer,
not the semi truck. You go to local farms that are strategically located beside
major highways. You ask the farmer to allow you to park your tractor trailer
in the corner of their field and positioned where anyone driving down either
direction of the highway can see it. You paint each side of the trailer with
your companies advertising on it. You could probably pay the farmer a lot
less than having to rent an actual bill board. And because your billboard
is painted on trailer with is mobile, it can usually bypass most advertising
legalities. Youd have tens of thousands of motorists seeing your mobile
bill board every day.
- CUBE VANS: You
buy or rent an old cube van. You dont even have to have one that has
an engine for that matter. All you want is a good box on the back. Again paint
it all up with your company advertising either by doing it yourself or hiring
a sign company to help you. Then you find a major intersection
in your city that has a business, residence, or some space that you might
be able to rent or possible even legally park the vehicle. You find the owner
of that property and tell them exactly what you want to do. Some property
owners who dont live on the premises would be happy to make a few hundred
extra dollars per month to allow you to park your cube van on their property.
And because there are tons of intersections to choose from, you can even target
specific areas of your city based on the typical demographics that live or
frequent that area. For example, if you only want a younger more sophisticated
adult audience, perhaps parking it near a college or university is the best
place for it. Again for an extremely affordable price youd have a mobile
bill board parked on a major intersection of your city. And if you run into
any legalities you can always move it to a new location. Again, youd
have tens of thousands of motorists seeing your mobile bill board every day.
This website has tons and tons of advertising offers all for just 5 bucks
each. So for example you can find peope to post videos to Youtube. You can
find people to create backlinks, submit your site to directories, improve
your SEO, and a million other ultra cheap advertising offers. So for example
maybe you find 5 of the best advertising offer and you invest 25 dollars to
buy those. Well that's a steal of a deal advertising buy. For just 100 you'd
get 20 advertising offers that will generate some more traffic to your site.
It's money well spent.
SITES: This is one of my favorite. I seen this while visiting Hong Kong, but
I think it could work just about anywhere. What you do is you simply find
out what major construction projects, especially high rise buildings are under
development. You find out which ones are already under construction, or you
find out which are about to be developed. Then what you do is you contact
the developer to find out if they would be willing to sell you ad space on
their building, or construction crane. You want something thats high
up off street level where lots of people will see it each day. So what I saw
in Hong Kong was a high rise that was under construction. In enormous letters
on a banner at the top of the half completed building, that could be seen
form miles and miles from down town Hong Kong, were the words: www.hkjobs.com
. Its just extra revenue for the developer. Often these are revenue
that they dont even consider, which could be negotiated to a minimum
amount. This type of strategy works great if you can secure space in a down
town location of a major city. Usually these mammoth projects can take over
a year to complete which gives you advertising for quite a lengthy time period.
Youd have hundreds of thousands of people seeing your banner every day
if you can get it high enough off the ground.
- HIGH RISES:
If your company either grows extra large or can afford to do so, why not consider
securing signage on the side of major high rise in the down town core of a
major city. This is something you would have to negotiate with the building
owners. Often these more permanent signs are reserved for major stakeholders
who operate out of the high rise. However, there are opportunities to still
rent office space in smaller high rises, in which case you could secure signage
on the side of the high rise for many people who live and work in the down
town core to see. Of course the sign itself would simply be your website address.
And you could also consider operating your business out of the office itself.
- RADIO SPOTS:
This is another effective strategy that can be used to leverage your site.
Once youre established you can approach a radio station to help you
test a radio ad campaign. Again give the listeners a reason to write down
your website address and visit your website, such as in the case of the free
giveaway, sample, draw, information or whatever you can think of that will
draw people in.
- TOP 100 CLASSIFIED
AD SITES: This is a list of the top 100 classified ad sites online that you
can post your ads to. Some of them include sites like: Craigslist.com, Kijiji.com,
classifiedads.com. Google top 100 classified ad sites... to find an upto date
list of them to begin posting your ads on.
- SIGNS: If you
carefully think up a strategy for signs they can be a highly effective way
to draw in tons of visitors at a very low cost. For example find the bus stations
that are used everyday around the major universities, Ill use the ring
tone give away as an example. You advertise that on signs you can rent at
the bus stops. Mention that they can even log in with their cell phones or
PDAs to download ring tones direct to their cell phones. Have them enter
their name and email address to capture their information which ads them to
an autoresponder which will remind them to visit you again. Then at your website
youd have some kind of offer or affiliate program that youd promote
as the revenue generator on your site. Youd get lots of traffic this
way and tons of word of mouth advertising. As you can see by this example
signage works if you target the right audience with the right offer.
- BANDIT SIGNS:
For those more brave, place signs where ever you can find a unique spot. Just
be careful as bi-laws often prohibit this in some areas. But if you're creative
it can work. There's tons and tons of information online on creating and implimenting
a bandit sign campaign effectively.
For you to begin to attract winners you need to look and act like a winner.
That means looking your best when you do meetings or anything face to face.
Which includes smiling lots, and speaking in an upbeat mannor. Learning how
to "work a room" so you make people feel like you'd be a good upline;
as you fit the role of a professional network marketer.
- PPC ADVERTISING:
Per Click (PPC) Advertising is a type of online advertising in which advertisers
(i.e. you) pay for visitors on a Cost Per Click (CPC) basis. That is, advertisers
only pay when a Web searcher actually clicks on a link and visits their Web
site. PPC advertising is different than "traditional" online advertising,
where advertisers pay according to how many times their ad is displayed. With
Pay Per Click Adverting, an ad can be displayed many times, but the advertiser
pays nothing unless a Web searcher actually clicks on the ad. When done correctly,
PPC Advertising can produce highly targeted traffic -- the most sought-after
and valuable entity on the Web. The biggest are: Google ad words, and also
Bing/Yahoo has a combine one. Both are very expensive typically though. So
- BLOG POSTS:
Many blogs allow you to post comments at the bottom of various pages. So what
you do is look up blogs that relate to the product or service that you're
promoting. You the post a comment on the blog, but you include your website
link as part of your comment.
- BUYING EXPIRED
DOMAINS: There can sometimes be an opportunity to buy an abandoned website
or blog. For example many people who start blogs have no idea what "affiliate
marketing" is. They built a website. Worked on it for say a year or two.
Then got busy with something else in their life and forgot all about that
website. So the domain name has or is going to expire. When that happens you
can research how much traffic the site has, how many links it has, how long
of a history it has and other specific details on the domain. If it seems
like it's getting reasonable traffic it might be worth buying. For example
if the site is getting 100 visitors per day and it only will cost you $12
dollars to buy that domain it's well worth it. That 100 visitors per day could
add up to 1 sale per day of some kind of an affiliate product. The commission
you earn off the sale might be say 100 dollars. So do the math 100 x 30 days
= 3000 per month. So expired domains is a great way to build traffic quickly.
- BUSINESS MEETINGS
IN YOUR AREA: Go to meetup.com. You'll find tons of business meetings happening
in your town or city. Go to them and hand out your business card and samples.
It's a great way to meet new people as well.
- PING SITES:
It's a little known strategy that once you have your site up, whether
that be your Turnkey Website or some other you're promoting such as a blog
you built then you can ping it by going to: http://www.pingmyurl.com/ and
other pinging sites. This will lets servers around the planet know that you
have a site online. This helps the search engines to locate your site faster.
Plus it's free.
- AMAZON / EBAY
SELLER: They get huge traffic. Both allow you to sign up for free seller accounts.
Sign up and sell some kind of an inexpensive ebook you create on the topic
of starting a home based business. Have that ebook lead the buyer to your
website and or mlm opp. Also use Ebay for the same activity, they get massive
massive traffic so be sure to get something for sale on there so you can use
it as a way to market your mlm opp.
- KINDLE: Same
as above only on kindle.
- RETREATs: If
you're doing a meeting this is a great way to get people who attend your weekly
meeting out to a longer presentation on the business and or training session
on your mlm business. Have a weekend event out at a lake, condo, beach property,
or somewhere nice and relaxing and fun. Brand it as a fun, relaxing weekend
away that members can attend. You can rent a nice place for dirt cheap on
places like Airbnb and other sites. Maybe charge a small fee to attend to
help cover all the food, drinks, and cost of renting the place. But make it
ultra cheap so that people are drawn to take advantage of the opportunity.
Now once there have morning and evening business presentations. Have some
of your successful upline or downline do presentations. That way you don't
have to do everything. This is a powerful way to draw in new members.
- FAX BROADCAST:
There are various services online, which for a fee will take your fax and
send it to your list of fax numbers. Generally it will cost around $0.06 cents
per page within the US to send. This is a great way to contact a targeted
list of prospects or clients. Faxes tend to get more time and attention than
emails these days so chances are your fax will get read. See our tools page
for details on these companies.
OFFICES: If you're good with people go to unemployment offices where a lot
of people are showing up seeking out employment. It's a way for you to meet
people that are actively seeking a way to make money. Of course they're looking
for a job but just as easily you could convince them to attend your meeting
and or go check our your website.
TRAININGS: Hold daily and or weekly training meetings for your best downline
people. That way what you're really doing is getting them into the habit of
actually "going to work each day". It's less about the training
than it even is just getting them into a routine of waking up in the morning
and going to work. So in this case they'd have to wake up to attend your online
daily training session. Then when they do that you point them toward doing
some form of advertising that day.
- GOOGLE HANGOUTS:
This is a good way to do any sort of web meeting. Also just a good way to
build an online community centered around your mlm biz opp.
- ARTICLE MARKETING: There's
tons and tons of sites in which you can submit short essays or articles that
you write. Those will have links in them allowing readers to click through
over to your main site or blog in which your advertising you mlm biz. So be
sure to place articles on as many article marketing sites as you can. ie:
ezinearticles, etc etc.
- EXPAND THIS LIST: These
are just some ways to build interest, advertise, and attract attention to
your network marketing business. The more you advertise your mlm business
the more people you'll recruit and the more money you'll earn. So continue
expanding this list and working on it as much as you possibly can. Eventually
once you get enough advertising out there, all your ads will be working for
you 24/7/365, like a tiny army working around the clock to direct people to
your mlm opportunity. Gradually your downline will grow on it's own. So expand
this list as much as you can.
- AUTOMATED DOWNLINE BUILDING:
This list is a great start. But lets face it, it's also an awful lot of work.
That's where we at MLMRC.com
come in to help. We can help you build your downline faster and easier than
you doing all the hard work. We can add dozens of real people into your mlm
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