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EXCITING
NEW NETWORK MARKETING OPPORTUNITY:
NAME: John
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OPPORTUNITY:
So what is network marketing? Network marketing is not an industry. Direct marketing is not an industry. Even MLM, multilevel marketing is not an industry. It's a philosophy of marketing. That's all it is. It's a philosophy of marketing.
And what is marketing? Marketing is a certain strategy you use to get the customer's attention so that he eventually ends up buying your product. That is all network marketing is.
Let me explain. There are about 150 different ways you can market your product. I'm just going to give you an example of some of them here.
Direct Marketing
Direct marketing is for me to sell my product by going directly to the consumer, or going directly to the business. With direct marketing, I have a product; let me show it to you. Will you buy it? If yes, you pay me and in exchange for money, I give you the product, and I make a profit off the sale.
Email Marketing
Next you have email marketing. For many years people that did email marketing were called the biggest con artists because they would say things like, "This is an elite thing that only seven people will be a part of, and you have an opportunity to be part of the seven." And people would respond, "Oh my gosh, I've got to be part of it." A lot of people called people that did this con artists, but there's a creative part to it and it can be very effective.
Telemarketing
Some do telemarketing. Telemarketing is a philosophy of marketing where people in a call center make sales calls and some people buy. It's effective for some people because if you throw enough against the wall, some of it sticks.
Affiliate Marketing
Another one is affiliate marketing. What's affiliate marketing? Affiliate marketing is hey, let us put this on your website. If somebody clicks on it, we'll give you $3. If somebody buys the product, we'll give you $25."
Network Marketing
Another one is network marketing. What is network marketing? I am marketing my product to who? To my network. That's all it is. I am marketing my product to my network. That's network marketing.
Multilevel Marketing
An example of network marketing is when back in the day, ING Direct said, "If you help someone else open up an ING Direct account, we'll give you $25."
But, multi-level marketing says the following. "If you find somebody else who refers ING and they open up an account, we'll pay him $25, and we'll pay you $5." Now it becomes a level. So it's multilevel. We'll pay two generations, that's where the level comes in.
Guerrilla Marketing
Then you have guerrilla marketing. An example of guerrilla marketing is when you had guys that came out with a CD and they marketed it in the streets, just hitting a ton of people at the same time. Some call this a very con and deceptive way of doing it, but it's effective. And many major hip hop people and movie people in the world that you respect started with guerrilla marketing.
Behavioral Marketing
Next is behavioral marketing. Sometimes people say, "Hey, the weirdest thing happened today. I went on this website just two days ago to buy furniture, and today every website I go to is advertising the same furniture to me. There's something weird going on." No, it's called behavioral marketing. Some people feel this is a little deceptive, but it's just marketing! And people buy the product because they simply see your fingerprints of where you went on the web and they advertise accordingly.
Digital Marketing
Next is digital marketing. What's digital marketing? Social media. It's very, very effective. Now some people say, "I'm sick and tired of seeing ads on social media. Every time I watch a video, this guy keeps coming up." But this is digital marketing and it works.
Celebrity Marketing
Celebrity Marketing is when a celebrity or athlete says, "Hey, I used this product and it changed my life!" MJ Hanes, LeBron, and Shaq are examples.
Cross Marketing
Then you have cross marketing. Cross marketing is when, for example, a real estate agent teams up with accountants. It's when you team up with someone and cross market products.
Trade Show Marketing
Next, trade show marketing. Trade shows are all some people talk about. And others say, "I would never do a trade show. It's so annoying." But there are many successful trade show marketers.
T.V. Marketing
Then you have T.V. marketing. A lot of people do T.V. advertisement. It's some of the most manipulative marketing tactics. You know why? It gives people the impressions such as, "If you drink this beer you're going to get laid." Or, "Take this pill and your erections may last for the rest of your life!" People watching that may say, "Oh my gosh! Give me one of those pills! I want an erection that lasts a lifetime." Give me a break! This is manipulative, but it works.
Radio
And then you have radio. Nowadays I think there are only three people that listen to the radio. I think the best people in radio marketing are those that sell radio. In 2009, 2010, I spent $100,000 on radio and it didn't work. Radio's not what it used to be, but some people still do radio marketing.
UPLINE:
For detailed notes and links to resources mentioned in this video, AND to get the free eBook, "The Real Truth about Network Marketing," visit www.patrickbetdavid.com/networ...
Recently John Oliver who has his own show on HBO did a video on multilevel marketing and network marketing. It prompted hundreds of emails and messages sent our way asking, "Pat, what do you think about what John Oliver said about network marketing?" So in this video, I give you the real truth about network marketing.
#1: What is Network Marketing? - 5:00
#2: Common Criticisms of Network Marketing - 20:59
#3: Different Types of Network Marketing Compensation Plans - 42:20
#4: Types of MLM Products - 14:50
#5: The Benefits of Joining a Network Marketing Company - 47:06
#6: What to Look for in a Network Marketing Company - 51:55
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INFO:
One thing I love about comedians is that they can, for example, talk about how bad Republicans are one week and then the next week talk about how bad Democrats are. This is one thing I love about Jon Stewart. Even though he leans to the left, he�s willing to give both sides. They say things in a way that are funny and they can get away with it because of the end of the day they can say, �I�m just a comedian! I didn�t mean anything by it.� So it�s cool.
I was a bit disappointed with how John Oliver handled this topic because while he�s a great comedian, he only gave one side of the story when it comes to network marketing. So today I want to completely break it down and cover the following six things with you about network marketing:
What is Network Marketing?
Types of MLM Products
Common Criticisms of Network Marketing
Different Types of Network Marketing Compensation Plans
The Benefits of Joining a Network Marketing Company
What to Look for in a Network Marketing Company