The
purpose of this guide is to provide a step-by-step
procedure for starting, operating and optimizing
a MLM based business, and to do this without making
serous mistakes along the way. There are volumes
of books on this subject, so this guide will not
attempt to "rehash" the "rose colored"
views of these authors. Instead, this guide will
show you a "lean, mean, cut-to-the-bone"
quick and easy way to succeed in your business
based upon the MLM MACHINE program. Also, you
will be shown tips to use, tricks to be aware
of, and traps to avoid.
Why
Most People Fail In MLM
MLM
is an explosive growth opportunity and it is here
to stay. Like it or not! Let's review some MLM
facts.
There
appears to be thousands of MLM companies. Some
of these MLM companies are well established multimillion
dollar companies, while most of them are not.
Many people have become wealthy in MLM, but some
of the would be MLM'ers never make it! Therefore,
before we go blindly into MLM, let's analyze why
some of the would-be MLM'ers don't survive. Let's
bread down the problem in three categories.
1.
MLM'er can't EFFECTIVELY recruit new members,
and is not using an automated
downline building service. 2. MLM'er can't
keep his program going. It runs out of gas and
dies a natural death. 3. MLM Company has serious
problems. I believe that sums it up. Either the
MLM'er can't get his program started, can't keep
it going, or the MLM company itself goes "belly
up."
Why
New MLM'er Can't Effectively Recruit New Members?
1.
The MLM Paradox According to Webster, the word
"paradox" means, "something with
seemingly contradictory qualities or phases."
In MLM, there is a paradox that causes major confusion
that must be understood and dealt with. Here is
the problem. MLM companies by law cannot aggressively
"push" the MLM opportunity as the main
reason for joining their program. They must emphasize
their products and services and explain the MLM
opportunity as only a nice extra benefit. If they
don't, all kinds of local, state and federal government
officials will attack them. Therefore, they must
be extremely careful about what their literature,
advertising and promotional material states, what
they say in meetings, etc. That is why we normally
don't mention the MLM company name when we use
examples in these reports. We do this just to
avoid this kind of problem.
All
MLM'ers are aware of the MLM "paradox"
problem. Look, everyone knows, including the MLM
companies and all the distributors, that the real
reason that most people get involved with MLM
is for the opportunity! Yet, the MLM literature
and the MLM distributor cannot tell you this directly
without crossing over the fine line of being illegal.
In other words, it is illegal to promote a MLM
company if the sole purpose is to earn profits
by signing up new distributors with no regard
to the usefulness of the product or service.
Where
does this leave the new MLM distributor? Well,
no one is officially allowed to tell him how to
go out and aggressively recruit new members! Instead,
he is always taught how to "promote"
the product and then "as an after thought"
explain the opportunity! All up standing MLM companies
will follow this procedure.
TIP:
Keep your lead generating methods separate from
your MLM promotions. In other words, it is perfectly
legal to promote an opportunity any way you want
to as long as you don't tie this directly with
a MLM company.
That
means that you can write your own advertisements,
etc. and generate all kinds of leads. But when
it comes time to discuss a particular MLM company,
then us the official MLM literature, guidelines,
etc. when presenting that particular company,
products, and opportunities. In that way, you
are making a clear distinction between "lead
generating" and promoting a particular "MLM
company opportunity."
2.
MLM Concepts Are Way Too Complicated
Whey
most people are first exposed to their first MLM
opportunity, they are over powered by the complexity
and newness of MLM concepts and terms. They are
confused with all those new terms such as "Network,
Downline, Upline, Organization, Levels, etc."
Then there is the specific MLM plan that is being
presented that is always anything but simple.
There is too much to absorb quickly. Then there
is much suspicion. Is this a pyramid scheme? Is
it legal? They have probably never heard of the
MLM company that adds to the problem. They find
it hard to believe that they can really make the
kind of money being discussed. They probably suspect
the MLM distributor. And on and on. Right? So
what happens? In most cases, nothing! They simply
don't sign up.
3.
Potential MLM Member Can't Decide Which MLM Company
To Join
Put
yourself in his shoes. If he has been investigating
MLM companies, he is sure to be confused with
all those offers and different companies. If he
can't decide, he just doesn't sign up with any
MLM company! Does He?
TIP:
There are literally thousands and thousands of
MLM distributors who will jump at the chance to
tell you which companies you should get into and
promote. If you want more "advice" there
are many books written by the "experts."
Understand one thing, every book and magazine
article that you read and everyone that you talk
to will almost assuredly have a "vested interest."
In other words, they are either openly or subtlety
trying to get you to sign up in their program.
They will be quick to explain that there are "golden
rules" and guidelines to follow. Some will
tell you to stay away from "grown floor"
opportunities since they are too risky. Others,
will explain that this is where the big money
is. Some will explain why matrix MLM programs
are better than others - and visa versa. Some
will adamantly advise you to be active in only
one MLM company - "be loyal" is their
motto. Others, try to sign you up in multiple
companies. Still others have put together "Downline
Building Teams," and will invite you to join
them. They do all the work (You simply send to
them money). With all this "good" advise,
what is correct?
I
have noticed one thing about all these "good"
advice sources. They never seem to ask me what
my goals are.
What
is it that I want? How in the world can someone
give another person advice before he understands
that the objectives are? What is it that you really
want? When? How much can you afford to spend?
How much risk are you willing to take? What MLM
programs and products do you like? Before we even
think about selecting a MLM company, let's review
the real world about MLM companies and opportunities.
Most
new MLM companies never make it through their
2nd year. This is because they are not properly
financed, don't really have a good offering, or
the federal (Fed's ) government shuts them down!
The reason that the Fed's shut down some of these
companies is that there is a lot of unscrupulous
people in MLM, mailorder and in fact, all kinds
of business.
MLM
is no different from other companies that frankly
have about the same survival length. New companies
in any business, MLM or not, have a tough time
getting through the first few years. The people
that promote MLM companies never seem to get around
to explaining the real facts to you. But you need
to understand the dark side as well as the "rose
colored glasses view." Sound scary? Well,
it you were to invest $5,000 to $25,000 like some
MLM companies would like you to do, yes it would
be scary. The correct word is probably "foolish."
Now
let's take these facts and see if there is really
a low risk, high potential waiting for you.
So,
back to the question, "How do You Select
the Right MLM Company?" This is like asking,
"What Stock should I buy?" Brokers,
advisement firms, and the like will be quick to
make their advice. Wouldn't they? And why not
- they all earn a fat commission or other fees.
do you think any of them really cares about you?
And if they really believed in their own "advice",
why don't they mortgage their homes and buy in
themselves? The fact is,
"No
one knows!" And that is true with MLM companies
and buying stocks! A standard solution does exit
however: diversify! Spread your investment around!
Why put all your eggs into one basket?
1.
Select your MLM programs from the "Highly
Recommended" listing from reliable sources
2.
Enroll into at least 2 or 3 MLM programs. There
is no guarantee that any MLM program will survive,
so let's not be naive about this. Safety is in
numbers! They all won't go sour . . . at least
at the same time. And in the mean time, you should
be making money with the one or two companies
that you're in.
3.
Build your one core MLM company that is at least
five years old and is the best one that you can
find. Write for literature on our #1 ranking program.
Consider our #2, #3, #4 and #5 "Highly Recommended"
for diversification. Since some of these can be
promoted easier and faster, you may want to vigorously
promote these programs while you are building
your slower, but stronger #1 program.
4.
Get into MLM companies that you have total confidence
in. There is nothing quite as frustrating as trying
to promote a product or a company that you don't
really believe in. Stick with the winners with
a few years of success behind them!
5.
Make sure that the MLM company(s) that you select
have inexpensive literature that you can send
by mail in a cost effective manner. This just
makes good mailorder sense!
TRAP:
Don't be a "MLM junkie" without a plan.
Human nature is to entice you into many different
exciting " ground floor" MLM opportunities.
These can be fine, but you will lose your shirt
if you don't have a coherent plan that makes sense.
work this program and its offering to the fullest
before you take off in other directions.
Here
are a few problems some new MLMers have:
1.
No Upline Support Once a person joins a new MLM
program, he is vulnerable and needs a lot of help
from something or someone. In many cases, his
upline is not actively helping him for whatever
reason. This happens a lot when the upline person
is simply sponsoring as many people as he can
with no regard to what happens to them after they
get sponsored. In most standard MLM programs,
it is important that the new person gets immediate
assistance from a local person, meetings or what
have you. Otherwise his chances for survival are
slim to none.
2.
New MLM'er Can't Sell
This
is probably the major reason most people don't
make it MLM. By using standard MLM techniques,
you have "just got to" sell and learn
how to speak at opportunity meetings and the like.
3.
MLM'er Cannot Generate Good Leads Next to the
selling problem, this has to be the next biggest
reason most people fail in MLM. Let me paint you
a picture of what normally happens. The new person
has just signed up in an exciting MLM program.
He is taught by the manuals, meetings and so forth,
how he should "share" his product with
his friends, neighbors and relatives. Normally,
he is not comfortable with this, and if he is
typical, he will have many sleepless, tossing
and turning nights! He just doesn't want to "impose"
on his friends! He would feel a lot more comfortable
just presenting his opportunity to strangers.
But to whom? Unless his upline sponsor can get
to him immediately, this guy is sure to be a fatality!
4.
There Is No True Duplicative System
If
the MLM company must be promoted through expensive
methods, this is not feasible. Also, if you must
learn how to sell, or to speak and conduct an
opportunity meeting - friend, this is just not
duplicative. It just isn't! Only a few people
can do this. Here again, is a very important reason
a lot of would be MLM'ers die on the vine.
TRICK:
Follow up with your first level of people. You
can do this by letter or phone. If you have signed
up someone that is not active, replace him with
someone new, but keep all your first level people
active.
5.
MLM'er Sells By Mail Using Standard MLM Techniques
Traditional
way to promote MLM is to sit down fact to face,
spend all spare time to call around and travel
around to get prospects. A lot of people already
have full time job, it is hard to find extra time
to travel and make phone calls. MLM'er Can't Keep
His Program Going Strong
6.
MLM'er Not "Sure" About His MLM Company
Or Service
Often
a person will "sign up" in a MLM program
in a "fit of excitement." After the
dust clears, he comes down to earth and reality
slowly sets in. He then starts having doubts about
the company, the product or service and his own
ability to promote it. If he has enrolled in a
program that is not well established, he may have
some well founded fears. If the company is not
at least two years old, things can get very shaky
very quickly.
The
slightest amount of financial problems or bad
press can crater this company over night. Therefore,
it is of utmost importance for the new MLM'er
to align himself with a solid company with unquestionable
products and services!
TIP:
Pick an established, financially sound MLM company
that is at least two years old with unquestionable
products or services. That way, you can feel good
about the company and products that you are promoting.
There is nothing quite like being able to "tell
the complete truth" to your prospective customers.
TRICK:
Don't select a MLM just because you are "in
love" with the product. Put your emphasis
on the business, the money making potential.
7.
New MLM'er Doesn't Stick With It Long Enough
TIP:
Starting any company takes time, and this is true
with MLM as well. By the time you study the program,
write and receive literature: study this and sign
up; get the literature; etc. - it takes time!
And then you have to generate your leads and so
on. Also, there is a lead time before you get
your first check. And then your organization has
to take time to grow. And on and on. The point
is, it will take several months before you can
expect much of anything to start to happen. You
should set in your mind that you are going to
stick with this for at least one year! That just
makes good business sense.
TRICK:
Use some other promotions to earn money during
the interim time. That way, you are earning extra
profits and generating a lot of surplus leads
to help your downline.
TRAP:
Don't spend all your initial promotional money
on one thing and all at once. Do a little testing.
Spread it out and find out what works best for
you. If you "blow it" all in one big
shot, and it doesn't work, then what?
MLM
COMPANY IN SERIOUS TROUBLE
Your
MLM Company Gets into Serious Trouble
Here
is something that can happen, so you had better
be prepared for it. As I have mentioned before,
there are some excellent MLM companies, and some
not so good. But any company can get into serious
trouble, and a lot of MLM companies certainly
do. they can get into financial problems, or get
bad "press," management problems, etc.
Anything can happen, and if you are one of the
unlucky ones to be promoting this company, you
could quickly become another MLM fatality. Particularly
if you are promoting only this one MLM company.
TIP:
Diversify. Look, we both know that MLM offers
many wonderful opportunities. We also know that
this is a volatile industry. That doesn't mean
we should not participate. If you had to invest
several thousand dollars in one MLM company, then
I would be worried. But that is not the case here.
You can partake in several MLM companies for less
than $200 a month, and still enjoy the benefits.
Can't you? Let's face it. Although the companies
that are listed "Highly Recommended"
in the our site are excellent, solid companies,
they may not be perfect. In fact, some may go
"belly up." But not all at once! Worst
case, you will be in a MLM company at least a
few months or years before they get into trouble.
Now tell me you won't have made a profit even
with that company!
TRICK:
Sponsor your first level quickly. That way, your
income will more than cover your costs. With the
Internet's help, this can be done with just a
little extra effort. Then show your first level
how to do the same. That way, you earn profits
quickly and stay ahead of the game.
TRAP:
Don't be a MLM "junkie" without a plan.
diversifying with a good coherent plan is one
thing, but just buying into a lot of MLM companies
is a "no-no." But yet, did you know
that there are many people that buy into dozens
of MLM programs without promoting any of them?
MORE
How To Build A Secure Income
TIP:
When you can afford it, buy into more MLM programs.
Re-invest some of your profits and round out your
MLM companies to at least three. Start promoting
MLM programs so you can recruit members into your
new MLM programs. When you do this, you will generate
surplus leads for your original MLM programs.
At this point, you can either feed these leads
to your existing downline, or start to build a
second organization.
TRICK:
Consider forming a co-op advertising group made
up of your downline. You can advertise locally
or nationally. You simply put the advertising
package together, and your downline pays you so
much for a block of this advertising. That way,
they get tons of leads, and your downline builds
automatically.
TRAP:
Don't forget the method that you used to succeed.
After you become successful, you will want to
work closer with the individual MLM companies
that you are promoting. All these companies have
"grand" ways that they want you to use
and teach. Beware! Stick to the system that worked
for you.
With
Internet's help, you can do a lot of research
before you jump to anynetwork marketing company.
Plus, you can use Internet to recruit new prospects
at low cost with search engine's help.
Click
hereto
see our fully automated downline building system
now!
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